What is Page Speed?

Can you think of a time that you’ve searched for something online and clicked on a website where the content on the page loaded slowly? Or maybe you clicked on a website that loaded immediately. Page speed is known as the time it takes for your website to upload content on a specific page. When a user clicks on your website from the search results page they expect a page to load fairly quickly. If the page is taking it’s time to load the user will more than likely return to the previous search results page and find a site that will load faster. Our goal with SEO is to ensure that users stay on your website, so when page speed is slow or lagging, users are less likely to stay.

Page speed will always be one important factor when it comes to users navigating your site easier. If users continually leave your website page due to slow uploading of content, you’re not going to have many users that will stick around and read your helpful content. 

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How Page Speed Affects Your SEO

When a user accesses your website to visit a certain page that has appeared in their search results, they expect the page to load at a fast rate. If your page isn’t loading properly the user will more than likely return to the search results page and find another link for another website that will load faster. 

This can affect your SEO as having a slow page speed also creates a higher bounce rate. The bounce rate happens when a user lands on a specific page but returns back to the search engine results page without doing anything on your site. When a page is too slow this is where the user will want to return to the search results to find what they are looking for.

Another way the slow speed can affect your SEO is when your pages are being crawled by search engines. Having a slow page speed will have search engines crawl less of your pages. This can impact the way you index your pages.

How To Improve Page Speed

A few ways you can easily improve your page speed are by compressing your photos, reducing the number of redirects on a page, and being sure to cache the pages on your site. Each of these is important to fix when it comes to your website’s performance. 

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Compressing and Optimizing Photos

When compressing and optimizing your photos you’re increasing the quality of the content on your page. Images also help with the appearance of your pages. If a photo hasn’t been compressed it will more than likely keep your page from loading as fast as it should. Compressing your photos is a super easy way to help with page speed. By using tinypng.com you can start compressing your photos more easily.

Reducing The Number of Redirects on a Page

When a page has many redirects, it can cause your page to load slowly. A redirect is typically used when a website owner needs the content from one website to be moved to another. For example, a therapist might change their practice name and have to create a whole new domain. The therapist might want to use the content from the old domain and link to it from their new domain. In this case, redirects may be necessary for your website.

Caching Your Website Pages

By caching you can ensure that the content on your website will load quickly. Caching stores data so that when using a page the server is able to access all the content quickly. When you have multiple copies of the same data, you start taking up space on your server and your website starts to slow down. By deleting the duplicate caches you are freeing up data on the server and your server begins to load the final result of the page content without going through so many steps.

How To Measure Your Page Speed

An easy way to check your page speed is to view the results with Page Speed Insights. By simply copying and pasting your URL in the box at the top of the page and analyzing the site, you can see your results for the specific page. This page is super helpful and offers insight into both Mobile and Desktop versions of your pages. The further you review, Page Speed Insights suggests to you the causes of your page lagging. It also gives suggestions to get the page to load faster. This is a helpful tool as it can quickly diagnose your page speed problems.

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Page speed can be really beneficial to your SEO. By improving your page speed you will create a better user experience to keep and maintain the users on your website. Improving the speed of your page isn’t difficult. It is something that needs to be checked on and fixed when necessary.

Learn More SEO Basics With Simplified SEO Consulting

Our team at Simplified SEO Consulting wants to help you learn the right SEO basics to help you get the right clients to view your website. With our guidance and support, you will have the right clients calling your practice. To start your SEO journey follow these three simple steps:

  1. Apply to work with us on your SEO
  2. Meet with one of our Skilled SEO Specialists
  3. Begin SEO Services for Therapists

Other Services Offered With Simplified SEO Consulting

Looking for a different way we might be able to support you? Our team at Simplified want to support you no matter what your SEO journey is. We offer support in both our Done For You SEO Services and DIY Online SEO Courses. Simplified SEO Consulting also offers a 12-week Done With You Intensive Program. Check out our blog for more helpful tips and guides to SEO!

About The Author:

Photo of Brianna Joplin, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting.

Brianna is a Mental Health SEO Specialist at Simplified SEO Consulting. As an SEO Specialist, Brianna enjoys optimizing client websites and interacting with them to help them achieve their SEO goals for their website. Her main goal while working with Simplified clients is to ensure they enjoy their SEO journey as well as to help them understand how the SEO process works.

Looking for extra support? Schedule a consult with the consulting team to see who can help you and how.

In the ever-evolving world of healthcare, digital visibility has become a cornerstone for practitioners seeking to connect with patients in need. As functional medicine doctors, psychiatrists, speech-language pathologists, chiropractors, and other healthcare professionals embrace the digital landscape, the importance of Search Engine Optimization (SEO) is undeniable. Yet, the SEO strategy for the healthcare industry can look a little different than some other businesses. While the technicalities of SEO may seem complex, understanding practical examples tailored to healthcare can shed light on its effectiveness in driving patient engagement.

The Functional Medicine Doctor’s Online Presence

In a world where patients increasingly turn to online resources for health solutions, functional medicine doctors can utilize SEO to their advantage. SEO for functional medicine doctors should include a holistic approach to SEO and include working on a number of ranking tractors. For example, by optimizing their service pages, these doctors can attract patients seeking specific treatments, such as “Gut Health Restoration” or “Hormone Balancing.” Incorporating long-tail keywords like “natural hormone balancing in NYC” empowers patients to find precise solutions for their health concerns.

Psychiatry in the Digital Sphere

With mental health awareness on the rise, psychiatrists can leverage SEO to address patients’ mental health inquiries. Crafting informative blog posts on topics like “Managing Anxiety During Uncertain Times” not only offers valuable insights but also enhances search engine visibility. Utilizing schema markup for services like “Child and Adolescent Counseling” elevates search results, providing concise and informative snippets.

Simplified SEO Consulting has been working on SEO for private practice psychiatrists for years. It was a really natural evolution from working on counselor, therapist, and psychologist websites. So, we’ve fine-tuned a pretty comprehensive strategy to get psychiatrists great results. Don’t get me wrong, as psychiatrists there’s a lot more medical terminology than with the therapists we served when we started. But it’s this nice happy space between the world of psychotherapy and the wider world of healthcare SEO that we’re doing now.

The Speech Language Pathologist and Local SEO

Local SEO plays a pivotal role for speech-language pathologists aiming to connect with nearby patients. Optimizing Google My Business listings with accurate details and patient reviews ensures higher visibility in local searches. Crafting localized blog posts, such as “Effective Speech Therapy for Children in [City Name],” establishes authority within the local community and addresses the needs of potential patients.

Chiropractors and On-Page Optimization

Healthcare professionals can harness the power of on-page optimization to attract patients seeking relief from specific conditions. For example, a chiropractor can target keywords like “Sciatica Relief Through Chiropractic Care,” chiropractors can reach patients actively searching for solutions. Furthermore, strategic internal linking, such as directing readers to “The Benefits of Spinal Alignment,” enhances user experience and supports SEO efforts.

Integrating Keywords for Health Services

Tailoring SEO strategies with relevant keywords is essential. For functional medicine doctors, terms like “holistic wellness,” “natural treatments,” and “preventive healthcare” resonate with their approach. Psychiatrists can expand their reach using keyword variations like “mental health therapy,” “psychiatric counseling,” and “mind-body wellness,” connecting with a wider patient base.

Content Creation and Value

Sharing knowledge through educational blog posts establishes healthcare professionals as reliable sources of information. Topics like “Understanding Neurological Speech Disorders” provide insights into the expertise they offer. Introducing multimedia content, such as videos demonstrating chiropractic techniques or explaining psychiatric approaches, engages patients through diverse mediums.

Mobile-Friendly and User Experience

In an era dominated by smartphones, healthcare websites must be responsive and mobile-friendly. Ensuring websites adapt seamlessly to different devices enhances user experience and contributes to higher search rankings. Implementing alt text for images not only aligns with SEO accessibility guidelines but also accommodates users with visual impairments.

Analytics and Data Insights

Regularly monitoring website analytics offers healthcare professionals valuable insights into their online performance. By analyzing which pages attract the most traffic and engagement, practitioners can refine their strategies accordingly. Furthermore, assessing the effectiveness of targeted keywords helps fine-tune the overall SEO approach.

Medical Search Engine Optimization can Help a Wide Range of Medical Providers

As functional medicine doctors, psychiatrists, speech-language pathologists, chiropractors, and other healthcare providers navigate the intricate realm of healthcare marketing, the practicality of SEO becomes evident. By tailoring strategies to their respective specialties, these practitioners can elevate their digital presence, connect with patients in need, and ensure their expertise remains accessible in the vast landscape of healthcare information. SEO isn’t just about visibility—it’s about reaching those who require expert care, making it a vital tool for healthcare professionals committed to making a difference.

Search Engine Optimization with Simplified SEO Consulting

Finding the right SEO consulting provider can be daunting, as each company offers a unique approach and varying levels of expertise. Simplified SEO Consulting specializes in healthcare-specific search engine optimization strategies, offering customized solutions based on the individual needs of practitioners. By using keyword research, content creation, on-page optimization, local SEO strategies, and analytics tracking tools to monitor performance, Simplified SEO Consulting takes a holistic, ethical approach to medical search engine optimization services. With Simplified SEO Consulting, healthcare providers can reap the benefits of SEO for their business and patients alike.

To begin, find a time to join one of our SEO specialists for a complimentary Zoom consultation. During the meeting, you’ll discuss your current SEO needs and create a customized plan to help you reach more patients. With our strategic approach and comprehensive services, Simplified SEO Consulting can help your practice succeed in the digital sphere. We’re ready to help you grow your practice by helping more patients find your services & get the care they need.

In the world of SEO, there are many terms that describe what effect our website and the users who click on it. But what do they really mean? These terms can be really overwhelming, but understanding them can help you boost your website rankings. Page depth can be crucial if you want certain pages to rank and they aren’t. In this post, you’ll learn about the term page depth, what it is, and why it matters when it comes to SEO.

Photo of nails with coloful string attached to them connecting each nail. Interested in how many pages users look at on your website? Discover how page depth can help you.

What is Page Depth?

Page depth refers to the number of clicks it takes to reach a specific page on a website. If the page is easily accessible, the page depth is low, whereas a high page depth means the page is buried deeper within a website. In SEO, optimizing page depth helps make important information more easily accessible to users.

The homepage always has a page depth of one, while a page directly linked from the home page will have a page depth of two. Anything after that is a depth of three or more with the number of clicks it takes to reach that specific page.

With a page depth of three or more the pages are more than likely going to perform poorly when it comes to showing up on search engines. This is due to search engines, such as Google, having a hard time crawling the pages. With search engines having a harder time crawling these pages, they will also have a lower page rank. Even when they do crawl those pages, the search engine assumes they are less important since they’re less accessible to website visitors. 

Why Does Page Depth Matter?

Page depth matters on a private practice owner’s website because it can affect the user’s experience and ability to find important information quickly. By optimizing page depth, important pages and information can be easily accessible, improving the user experience and increasing the chances of attracting and retaining clients.

Furthermore, page depth matters because if it takes a user more than three clicks to be reached, then search engines will have a harder time crawling the page. This will cause the page to rank less often in search results. Then, it will have less engagement compared to other pages found within two clicks.

These pages will also rank lower as the search engine crawlers won’t check or even find them as often as pages that have a typical depth of two. If Google sees that a certain page is taking three or more clicks to reach, it may see it as less important than other pages on your site that can be reached in fewer clicks.

Photo of a cartoon graph showing an upward trend with two cartoon characters on their phone and laptop. Interested in learning about page depth? Learn what page depth is and how it works here.

Ways to Improve Your Site Structure So Pages Can Be Reached

Improving your site structure makes it easier for the user to navigate. It can be very important, as it keeps a user intrigued with your content without any distractions. With an easier-to-use site, users have a more enjoyable experience and want to continue to use your site if they find the content you have intriguing them. Here are a few ways you can help improve your site structure: 

Use Internal Linking

When you use internal links, you can help lower the number of clicks it takes to reach a specific page. These links help provide additional content and easy access to the new page the user will navigate to. Internal links also help provide a better user experience and can keep a user interested in your content. Using internal links is also valuable to your search rankings as it can help boost your site. This is because it provides page authority for the important pages on your site. Using anchor-rich text when adding internal links also gives search engines easy access to navigate your page.

Utilize Breadcrumbs

By using breadcrumbs, you give the user an easy way for them to know where they are on your website. You can have breadcrumbs on your site that create a navigation bar to help the user see where they’ve navigated and how they can navigate back to their original page. The breadcrumbs can help the user view the categories of the site as well so they have the opportunity to navigate to another page.

Make Sure Photos Are Compressed

When you add photos to your site, make sure you have compressed your pictures. If you don’t compress your photos before adding them they might keep your page from loading. We know from experience when a page or site takes too long to load, we’re more likely to exit and find another site. Compressing photos is an easy way to ensure your page loads quickly. The website tinypng.com is a great (and free!) tool when compressing photos.

Photo of an older woman taking notes from her laptop with paper and a pencil. Learn how to improve your site structure and improve your SEO with page depth.

Learning new SEO terms can be challenging. But the terms you learn are important as they help you figure out what users need when they access your site. Like the term page depth, you begin to learn little things that maintain your website ranking, and help search engines such as Google, notice more of the pages on your site and help with page ranking. Once you understand page depth you can help make your website a more enjoyable experience to keep users interested in viewing other pages on your site.

Learn How To Improve Your Rankings With Simplified SEO Consulting

Our team at Simplified SEO Consulting wants to help you learn all you can when it comes to getting the right clients to view your page. Having guidance in your SEO journey is important for both you and your website to ensure you get the right users to your site. To start your SEO journey follow these three simple steps:

  1. Apply to work with us on your SEO
  2. Meet with one of our Skilled SEO Specialists
  3. Begin SEO Services for Therapists

Other Services Offered With Simplified SEO Consulting

Looking for a different way we might be able to support you? Our team at Simplified wants to support you no matter what your SEO journey is. We offer support in both our Done For You SEO Services and DIY Online SEO Courses. Simplified SEO Consulting also offers a 12-week Done With You Intensive Program. Check out our blog for more helpful tips and guides to SEO!

About the Author: Photo of Brianna Joplin, a mental health SEO specialist who offers SEO for therapists at Simplified SEO Consulting.

Brianna is a Mental Health SEO Specialist at Simplified SEO Consulting. At Simplified, Brianna enjoys optimizing websites and interacting with her clients to help them achieve their SEO goals. Her goal while working with our clients is to ensure they enjoy their SEO journey and to help them understand how the SEO process works.

 

Looking for extra support? Schedule a consult with the consulting team to see who can help you and how.

Meta descriptions are often overlooked on websites, but they are a very important part of your website’s SEO. This is especially true for private practice websites. A good meta description can entice people to click through to your website, and a bad one can cause them to skip over you entirely. In this blog post, we will give specific examples of effective meta descriptions for a therapist’s website.

Tips for Writing Great Meta Descriptions

– Keep it brief. Aim for less than 155 characters, as that is the maximum number of characters Google will display in search results.

– Make sure your description is relevant to the page content. You don’t want readers clicking on a page only to be disappointed with what they find upon entering the website.

– Don’t include too many keywords, as this does not look natural. Instead, focus on making the meta description sound appealing and informative to readers while naturally incorporating a couple of the top keywords you’re targeting on that page.

To illustrate these points further, I’ve provided some examples of what a good meta description could look like for a sample website.  For this illustration, all of these examples will be for a private practice that specializes in treating eating disorders in Bismarck, North Dakota.

Sample Meta Descriptions

I have often heard that  the best way to learn is by example, so with that in mind here are some examples of meta descriptions our SEO clients could use on their website:

Home Page Meta Description Example:

Title Tag: The Hope Eating Disorder Recovery Center | Treatment for Anorexia, Bulimia, Binge Eating Disorder | Bismarck, North Dakota

Meta Description: The Hope Eating Disorder Recovery Center is a counseling center that offers effective eating disorder treatment with experienced Eating Disorder Therapists to treat anorexia, bulimia, binge eating disorder & other eating disorders.

You can see more examples of meta descriptions for a private practice website homepage here.

A Specific Therapist’s About Page Example:

Title Tag: Meet Dr. Bruno Madrigal, The Hope Eating Disorder Recovery Center |Bismarck, ND

Meta Description: Dr. Bruno Madrigal is an eating disorder therapist who specializes in the treatment of eating disorders. He has extensive training in DBT, family-based therapy, CBT & interpersonal psychotherapy to help his clients recover.

You can see more examples of meta descriptions for a therapist about page here.

An “Our Office” Example:

Title Tag: Directions to Our Office, The Hope Eating Disorder Recovery Center in Bismarck, ND

Meta Description: If you’re looking for treatment for an eating disorder, Our Office, The Hope Eating Disorder Recovery Center in Bismarck, ND can help. Located just 5 minutes from Sanford Medical Center, we offer eating disorder treatments that work.

Two Blog Post Examples

Title Tag: Signs Your Teen Has Binge Eating Disorder

Meta Description: Do you know the signs of binge eating disorder in teenagers? Learn what to look for and how to get help if your teen is struggling. Licensed Professional Counselor Nala Rafiki at The Hope Eating Disorder Recovery Center in Bismarck, ND offers tips and advice.

Title Tag: Introduction to Types of Eating Disorders

Meta Description: This post provides an introduction to the five types of eating disorders: anorexia nervosa, bulimia, binge eating disorder, pica, and rumination disorder.

You can see more examples of meta descriptions for mental health blog posts here.

Begin Writing Your Meta Descriptions

Ok, so hopefully that gives you a bit of a picture of what a good meta description looks like on a private practice or mental health-related business’ website.  In short, think of your meta descriptions as an opportunity to entice readers and provide accurate information about the page content at the same time. Keep it brief, relevant and informative, but also make sure it’s interesting enough to draw people in!

More SEO Help for Therapists, Psychiatrists & Private Practice Owners

If you need more help optimizing your website for search engine results, we offer comprehensive SEO services for mental health-related businesses. We believe your ideal clients are looking for you. They deserve your help. But first, they have to find you.

To get started, simply schedule a time to chat with one of our team about which one of our SEO services would be the best fit for your practice.

Good luck with your meta description writing efforts! I’m sure your website visitors will thank you for it!

About the Author

Jessica Tappana is a private practice owner herself. Additionally, she is an SEO consultant specializing in helping healthcare professionals, private practice owners and therapists rank higher in search engine results. With over 5 years of experience in digital marketing & over 13 in the mental health field, she’s seen firsthand how effective SEO can be for a private practice business. Jessica is passionate about helping her clients succeed online, so they can reach more people and help them get the help they need. She hires team members who are just as passionate about mental health and her team invests substantial amounts in making sure every team member is trained in the current best practices for online marketing in the field of mental health.

When it comes to investment in SEO for therapists, mental health professionals need to consider the return on investment. Investing in SEO can be a great way to boost clientele and reach more potential clients. With that said, there are some basic principles to follow when determining how much investment is necessary.Magnifying glass with colored arrows pointing to SEO strategy. If you are a mental health professional looking for SEO for therapists, SEO for psychologists, or SEO for counselors, you are in the right place. Learn about what factors influence how much to spend in SEO.

SEO for Therapists: Consider Location, Competition, Size

First of all, depending on your industry and the size of your practice, you should consider what budget to set for your SEO investment. You may want to invest more heavily if you have a more extensive practice or specialize in a certain area of mental health. Often we see clinicians in more competitive and populated areas. What we know about SEO is that it is getting more and more competitive. Therefore, we know that it’s taking longer to get results in the field compared to how it was a few years ago. It is possible to get results and we have seen that time and time again. However, doing more content, building backlinks, and blogging regularly is often one of the best ways to ensure the success you are looking for.

Recognize How Much You Know and What You Are Willing to Learn

The second consideration is how well-versed you are in SEO tactics. If you don’t have much knowledge about SEO, you may want to invest in consulting services or hire someone who specializes in SEO. By investing upfront, you will be able to save money in the long run by improving your visibility and rankings on search engines. The truth is that SEO specialists especially highly specialized ones like our team train extensively to understand the lay of the land in every state.

We also know that SEO is constantly changing, which means we are constantly learning and adjusting. With that being said, we want to invest in our employees like you want to invest in yours. Therefore, know that SEO will cost a lot, but not for nothing. We strive to inform, educate, collaborate, and provide the highest quality of care to our clients, just as we know you do too!

Investing in SEO for Therapists Means Investing Time!SEO strategy map. If you are a mental health professional looking for SEO for therapists, SEO for psychologists, or SEO for counselors, you are in the right place. Learn about what factors influence how much to spend in SEO.

Thirdly, you need to consider how much time and effort you are willing to put into SEO investment. If you don’t have the time to research and implement strategies, you may want to outsource the task.

Additionally, if you are a small practice, you might have more success by investing in specific services such as content creation or link building. This is because if you are a postpartum clinician versus a generalist practice, you are more likely to have more clarity ranking on the Google search engine. It doesn’t mean that you won’t be competitive, but you are more focused which will help in the long term.

if you are a generalist or group practice with many niches, to be honest, as SEO changes so have our strategy. That means you may want to think about who you’re trying to get full within six months and that may mean focusing heavily on 3 niches, blogging, and building backlinks, then going back and focusing on additional niches.

What Results Do You Want with Your Investment in SEO for Therapists?

Finally, consider what kind of results you expect from your investment. Are you looking for immediate returns? Or are you more focused on long-term gains? Plan out what investment you are willing to make upfront and then track your results as you go along. The truth is that SEO will never be a quick fix to get in clients, that was never its intended purpose, however, if you are looking to sustain organic traffic, it is the most cost-efficient long-haul investment.

What’s Next?Yellow arrow pointing to SEO increases. If you are a mental health professional looking for SEO for therapists, SEO for psychologists, or SEO for counselors, you are in the right place. Learn about what factors influence how much to spend in SEO.

Now that you have some of the basics of investing in SEO, stay tuned for the last part of this series on investing in SEO. We are going to talk about getting the best return on investment by doing SEO yourself versus having a company optimize for you. Be sure to check out part 1 if you haven’t read it yet.

Start Getting the SEO Support You Need!

Our team would love to consult with you. If you want to learn more, you are in the right place. Contact us today to learn more about our services and start growing your private pay clients today! To start with our SEO Specialists and Trainers, follow these simple steps:

  1. Book a Consult with a Member of Our Consultation Team
  2. Learn About Our Skilled SEO Specialists and Trainers
  3. Begin Reaping the Rewards of Your Marketing Efforts

Other Services at Simplified SEO Consulting

Jasmine, a Training and Consulting Specialist. Are you looking support with SEO consulting? We can help. Schedule a consult and learn more about large scale seo.

If you’re looking for other forms of support, we can help! We offer options such as our 12-week trainingsmall group intensives, and courses. Our strategy session can be a great option if you need support getting started with SEO or doing a site move or redesign. Or, if you’re ready to work with a passionate and skilled team, our Done for You Program may be a great following approach.

About the Author

Jasmine is the SEO Training Coordinator and offers free consultations for Simplified’s SEO Consulting on our services. Jasmine is a Clinical Mental Health Counselor and recently earned her degree from Northwestern University. She works to help people with a strategy with national rankings, eating disorder specialties, sports psychology, high achievers, and much more. Schedule a consult soon!

In today’s digital age, having a strong online presence is crucial for businesses across all industries, including healthcare. This article explores the world of Search Engine Optimization (SEO) in medicine, shedding light on why it is so important, especially in the healthcare sector, and providing insights into best practices and the mechanics behind SEO. 

What is SEO in Medicine?

SEO, or Search Engine Optimization, is the process of optimizing your online content to improve its visibility on search engines like Google. In the context of medicine, it involves making your healthcare practice more discoverable to potential patients who are actively seeking your services online.

Why is SEO so important?

SEO plays a pivotal role in modern healthcare marketing. It helps you connect with potential patients where they are already searching for healthcare services—on the internet. While marketing may not be everyone’s favorite endeavor, it’s an essential aspect of growing a healthcare business. SEO offers a unique advantage because it aligns with the intent of individuals actively seeking healthcare solutions. When someone types “doctor near me” or “dentist near me” or “chiropractor near me” into a search engine, they are on a quest to find healthcare providers like you. Your task is to ensure that your website appears prominently in their search results.

Why is SEO important in healthcare specifically?

SEO holds a special place in the healthcare industry due to the critical nature of the services provided. Patients often turn to the internet to seek medical information, locate nearby healthcare providers, or understand their health conditions better. In healthcare SEO, ethical considerations are paramount. You must prioritize your patients’ needs and provide them with valuable and accurate information. By doing so, you not only improve your online visibility but also contribute positively to public health literacy.

What are the best practices for healthcare SEO?

Graphic of the words content with people around them. Looking to learn why content is so important for SEO in Healthcare? Our team can show you how SEO strategy for the healthcare industry can be done successfully.

The foundation of successful healthcare SEO is ethical practice. Always keep your patients’ needs at the forefront. Offer valuable information, answer common health-related questions, and address their concerns. Strive to be a trusted resource in your field. Consistency is key, whether it’s in producing quality content or maintaining your online presence.

How exactly does SEO work?

SEO is not an overnight success; it’s a gradual process of building trust with search engines. You provide search engines with the information they need to understand the content and purpose of your website. Over time, search engines learn to trust your website as a reliable source for relevant healthcare information. This trust results in improved search engine rankings, meaning your website will be shown to more users actively seeking healthcare services.

What is local SEO?

Local SEO is one aspect of a comprehensive healthcare SEO plan. It focuses on optimizing your online presence to attract patients in your local area. This is particularly crucial for healthcare practices, as patients typically seek nearby providers for their medical needs. Local SEO involves strategies like optimizing your Google My Business profile, ensuring consistent NAP (Name, Address, Phone Number) information across the web, and creating location-specific content.

How do I find a good company for SEO?

Selecting the right SEO partner is essential for healthcare practices. Look for a company that communicates effectively with you, understands the healthcare industry, and has experience working with similar businesses. A reputable SEO provider will have a well-defined plan tailored to your specific needs, ensuring that your healthcare practice thrives in the digital landscape.

In conclusion, SEO is not just another marketing buzzword; it’s a powerful tool that can help healthcare practices connect with patients actively seeking their services. By adhering to ethical practices, consistently providing valuable content, and understanding the mechanics of SEO, healthcare professionals can enhance their online visibility, build trust with patients, and ultimately improve public health literacy. When seeking SEO assistance, choose a partner who aligns with your goals and understands the unique needs of your healthcare practice.

SEO For Healthcare Related Private Practices with Simplified SEO Consulting

Are you ready to take your healthcare private practice to the next level in the digital realm? At Simplified SEO Consulting, we understand the unique challenges and opportunities within the healthcare industry. Our expertise extends to helping healthcare professionals like you harness the power of SEO to connect with your ideal patients.

Why choose us as your SEO partner? We’re not just any medical SEO agency; we have a deep-rooted passion for healthcare SEO and SEO for medical practices. Our journey began with a therapist in private practice, and we’ve expanded to use our expertise to offer SEO for functional medicine doctors, psychiatrists, speech-language pathologists, and several other healthcare providers. We value the important work you do, and we’re dedicated to helping the right patients find you.

Our approach is built on trust, ethics, and delivering tangible results. We’ll work closely with you to create a customized SEO strategy that aligns with your practice’s goals and values. Whether you need intensive SEO training, guidance, or our popular done-for-you SEO services, we’re here to empower your healthcare practice for success in the digital age.

Schedule a free Zoom consultation with Simplified SEO Consulting today, and let’s embark on a journey to boost your visibility, attract the right patients, and achieve your professional goals. Together, we’ll make a difference in the world of healthcare, one search query at a time.

Of the many things that Search Engine Optimization (SEO) brings, confusion is definitely one of them while how backlinks work… is not. 

Photo of Laptop and Glasses. Representing a mental health professional looking to research about backlinks and learn seo online If you are looking for help, click here!

What are Backlinks? Understanding How Backlinks Work. 

Whether you’re linking to another website or your own site is being linked to, linking is a critical part of search engine optimization (SEO). Backlinks result from a website linking to your website. In most cases, if you’re mentioned in a blog post or a web article, your website will link back to it. This is usually because the two websites are somehow connected. For example, they may be related based on the content they provide.

More Information About How Backlinks Work. 

An authoritative, trustworthy source provides information regarding a topic through a backlink. Consequently, the website becomes more reliable and a ‘backlink’ is created. It’s important to know how backlinks work to determine a website’s credibility and trustworthiness. 

As a mental health professional, it is important to portray the quality of care provided to clients through your website. That may be their first impression of your business, and the deciding factor as to whether they would like to backlink to your site. Consequently, your site will receive a lot more traffic as well as improved ranking for various keywords in search engine results because Google knows it is trustworthy.

Photo of a laptop with SEO requirements. Are you overwhelmed by trying to understand how backlinks work? Learn SEO for online therapist websites here!

What type of backlinks does a site need?  

Getting effective backlinks becomes more challenging as backlinks come in different quality levels. While it is true, you want more backlinks. However, Google is more likely to trust a quality backlink from a news site or a university website than a link from a new site. 

It is easy to get confused when it comes to the difference between follow and Nofollow links. How a website treats those links is also crucial since it can determine how search engines will treat those links. The focus here is on the relationship between Follow and Nofollow links and your site.

What are Follow links? How are they impacting your SEO?

The use of follow links is one of the best ways to improve a website’s domain authority or domain rating which in turn, enhances keyword ranking. This is accomplished by passing the authority of the origin site to the destination site.

Fun Fact: In the web world, this passing of authority is known as “link juice.”

What are NoFollow links? Do they do anything to your SEO?

Nofollow links do not help rankings and don’t pass authority on to the website they are linking to. These links do not benefit SEO. Examples of these links are ones that are posted on Facebook posts. 

However! It’s normal for a site to have a healthy mix of both types of backlinks and that’s what Search Engines look for, the useful, normal sites that people are more likely to search for. Having NoFollow links is still a great way to connect with potential clients. 

What is the purpose of a NoFollow link in How Backlinks Work?

Getting NoFollow links isn’t a bad thing! Despite not giving you SEO benefits like Follow links, you can get traffic to your website and diversify your backlink portfolio with NoFollow links. 

Hyperlinks with the rel=”NoFollow” attribute are not indexed in Google results if they have this attribute. But, this isn’t a negative vote for the site. Instead, it is a way to prevent other people from attempting to raise their own search engine rankings by commenting on related blogs.

Fun Fact: Google implemented this as a response to website owners’ complaints about comment spam and unfair SEO tactics in September 2005.  

 

How can you tell if a link is either Follow or NoFollow?  

Short Answer? You can’t unless you’re looking at the HTML coding itself. 

The easiest way to determine if a link is follow or nofollow is to inspect the link in the browser and check the HTML code within the link.

Infographic of Follow and NoFollow Links. Confused about how backlinks work? Read more here to get your SEO training for your mental health private practice!

A Follow link looks like this:

<a href=”https://simplifiedSEOconsulting.com”>Simplified SEO Consulting</a>

A NoFollow link looks like this:

<a href=”https://simplifiedSEOconsulting.com” rel=”nofollow”>Simplified SEO Consulting</a>

How do I find the HTML coding?

You can perform this task by right-clicking on the link anchor text of that link and selecting “Inspect element” or “Inspect” (depending on your browser). 

If you’re using Chrome, you can press Ctrl+Shift+I when you are at the URL you are investigating. 

Lastly, there are options for applications that you can add to your web browser to reveal what links are Follow or NoFollow. 

What types of content are generally NoFollow?

Any type of content can be NoFollow if the HTML coding is adjusted to make it do so.
However, these inbound links below tend to be NoFollow: 

  • Social Media Posts and Comments
  • Forum Post Links (User Generated Content etc) 
  • Press Releases 
  • Widget links 

And, these outbound links usually are NoFollow too: 

  • Wikipedia
  • Youtube
  • Reddit

Fun Fact: Any paid backlinks should be NoFollow according to Google’s Search Central Guidelines.

The Summary of How Backlinks Work

As far as SEO is concerned and how backlinks work, Follow links provide authority to a website, whereas NoFollow links do not. Having both types of links within the content is expected for a site to be considered genuine. Search engines will look at sites that lack that healthy balance and perhaps take them offline if they find their backlink tactics suspicious. Finding other mental health sites that relate to your content is an important tactic for Search Engine Optimization.

If you’re feeling overwhelmed reading this, we can help! We will lead you through navigating the world of the internet as you build a private practice therapy office. Our team of highly skilled mental health SEO specialists can take care of all the things you need to do for SEO.

SEO Marketing for Therapists & Counselors Made Simple!

To begin working with Simplified, follow these three simple steps:

  1. Book a Session with Simplified SEO Consulting
  2. Learn about SEO Consulting for Therapists
  3. Take a breath and relax, knowing your SEO is handled!

Other Services at Simplified SEO Consulting:

We can also help if you need other types of support! We offer a variety of training options to meet your needs, including a 12-week training programsmall group intensives, and courses. If you are ready to start using SEO, or you are planning to move your site or redesign your site, then the strategy session may be a great option for you. We can also assist you with our Done for You Program if you are looking to work with a dedicated and skilled team of professionals.

 

About the Author

Amber has a BA in Psychology and is currently working towards her MA in Psychology while working with the best team in the world, Simplified SEO Consulting. She is a mother, animal enthusiast, public relations volunteer at a fine arts nonprofit who enjoys helping others succeed.

Keyword research is the process of finding and analyzing terms that people use when searching for information related to your business, products, or services. It’s an important step in SEO. Why? Because it helps you identify which keywords are most likely to generate traffic and conversions. In other words, using the keywords your ideal clients are using will get you more ideal clients.

Keyword Research is Often Confusing at First

Honestly, keyword research can be really simple or really complicated.  When people hire our team, we spend a lot of time and use paid tools to help us. We often consult with team members when perfecting our keyword list. And we add or change the keywords we’re targeting on at least a monthly basis for the first 6 of SEO work. We consider search volume (how many people look for that keyword) in your area, difficulty (how hard is it to rank for that term), user intent (is someone searching for that really looking for your services?) and the specific goals you’ve described to us.
 
But keyword research doesn’t have to be that formal or that complicated in most cases. This is especially true if you’re just starting to work on SEO for your site. 

Key Points for Mental Health Professionals AboutPhoto of a desk with the word "keywords" in the middle and related words around representing the importance of keyword research in working on SEO Keyword Research

When choosing keywords to target on your website, there are a few key things to remember:

  1. Choose keywords that are relevant and specific to your business or website.  This will ensure that you reach the right people with your message.
  2. Target long-tail keywords (three or more words) in addition to short ones. For example, targeting “couples therapy for affair recovery in Long Island” instead of “couples therapy.” Long-tail keywords tend to have less competition and are more likely to attract people really ready to reach out to you.
  3. Start with the resources you already have. A great starting place is reading the intake paperwork your recent clients have filled out to see what terms they’re using to describe their reason for coming in. It’s likely this is similar to what they told Google they were looking for.

If you ever need help with this or have questions about how to choose keywords for your website, we’re here to help! I often say keyword research is the hardest thing we teach, but we try to simplify the process as much as we can. We listen to your goals & preferences, research your area, consider the clients you are trying to reach and base our lists off of that.

More Information About Keyword Research for Mental Health Professionals

Here are some previous blog posts we’ve written on this topic:

Refine Your Research Technique in January

 Jasmine and I are hosting a two-part Keyword Research webinar in January! Wanna learn more? Join us! We’re finalizing the details still, but it will be January 20th & 27th and we’re going to move in depth on keyword research than we’ve ever gone before. We’ll have a sign up form on our website & social media soon, but if you want to be extra certain you know when that’s open just email us at admin@simplifiedseoconsulting.com and Kaite will make sure you hear about the webinar when registration opens! 

About Jessica

As a clinician, my top priority is taking really good care of the people needing mental health care. This factors into everything I do for SEO including finding the right keywords for private practice websites. I try to be very thoughtful about what potential private practice clients are searching for. When doing keyword research, our team doesn’t just look at how often something is searched but we try to consider user intent. Is someone searching for that term your ideal client? What else might people in need of your services be looking for? Keyword research is an important part of the keyword journey and a strategy piece that I’ve found fascinating since I first started doing SEO back in 2017!

Search engine optimization (SEO) is an important part of having a successful website. SEO helps your site rank higher in search engines and gives you visibility with potential customers. But before you can start optimizing your website for SEO, it must be technically sound.

Web design of words with SEO conceptions in large and small print If you're struggling to best optimize your website for SEO, no worries read about our holistic approach. Just as health has many components so does holistic SEO. Learn about the difference between holistic SEO and technical SEO and how this is one part of many.Steps to Consider When Creating a Technically Sound Foundation for SEO

When developing your website, the first step is to create a technically sound foundation. A website that has fast loading pages, optimized code and good user experience will help you gain traction in organic search results. To achieve this, here are some technical things to consider:

• Use responsive web design so that your site looks great on all devices.

• Optimize your images for speed. If you’ve uploaded a lot of images already on your site without condensing the file size you may want to choose a plugin (if you have a WordPress website) that will help condense those large photo files.

• Take advantage of browser caching and minify resources like CSS, JavaScript, and HTML.

• Make sure that your website is free from 404 errors. A good place to start is Google’s Search Console.

• Use a secure socket layer (SSL) on your website. This will give it the “https://” prefix and make it more secure, as well as help with search engine rankings.

In addition to these technical elements, you can also look into implementing schema markup to help search engines better understand the content of your website.

This is an Important First Stepphoto of steps moving toward a target representing how a technically sound website is the first step moving toward better SEO.

By addressing these technical aspects of your site, you’ll be taking a huge step first step to improving both user experience on your website. Furthermore, it will give you a solid foundation for doing the other types of optimization we’ll be talking about the next couple of weeks.

It’s Easy to be Overwhelmed by Technical SEO

I’ll be honest, this is the part of SEO that’s not my strength. When talking about these things I often point out that I hire people smarter than I am about these things. And now I’m so lucky to have Danica, Sterling, Mary & others who understand this techy stuff soooo much better than I do. But I know enough to know that this is an important step to getting your website the visibility it deserves.

Ultimately, these are things I recommend you work with a website developer on before you even begin working with us. Sometimes, people are surprised when we say this. But it’s important to remember that SEO is a holistic process and begins with the foundation.

By making sure your website has been optimized for a good technical experience, you’ll be able to get more out of any SEO work that is done. So don’t forget this important step just because you’re confused when you start hearing these terms!

Already have a firm SEO foundation? Let us help you take your website SEO to the next level!

Our team offers a wide range of services to help private practice owners improve their SEO. Whether you’re looking to learn how to optimize your own website better, looking for accountability and support in optimizing your website or are ready to outsource SEO to a company that understands both SEO & mental health, we’re here to help! It all begins with scheduling a Zoom consultation with a member of our team. We’ll talk a little about your website and figure out what makes the most sense for your next steps.

 

Jessica Tappana, SEO Consultant for Private Practice Therapists

About the Author

Jessica Tappana is a Licensed Clinical Social Worker in the state of Missouri. She owns a group practice with 12 clinicians and loves the clinical work so much she just can’t give it up. Additionally, she founded Simplified SEO Consulting several years ago to help therapists achieve the same thing in their practice she enjoys in hers: a steady stream of calls from their idea clients. Because the techy side of things isn’t her strong point and she understands the importance of technical SEO, she’s made a point of hiring team members who are stronger than she is in this area.

 

In the world of healthcare, providers often dedicate their careers to helping people who are in pain, seeking relief, or longing for better health. The idea of marketing and search engine optimization (SEO) might seem far removed from the compassionate care provided by therapists, counselors, doctors, and other healthcare professionals. However, the truth is that marketing, particularly SEO, is how we can effectively reach the people who are in need of our help. 

The Digital Age and Healthcare

In an era dominated by technology, the way people seek medical information and healthcare services has drastically changed. Gone are the days when patients solely relied on recommendations from friends or the local Yellow Pages to find healthcare providers. Nowadays, a significant number of people turn to the internet, and more specifically to search engines like Google, to find answers to their health-related questions. And, they look to Google to find healthcare providers.

Visibility Matters

Imagine you’re a healthcare provider like a psychiatrist or a mental health therapist with a specialization in treating anxiety disorders. Someone in your local community is desperately searching for guidance on managing their anxiety, and they turn to a search engine for answers. Now, think about what would happen if your practice appeared on the first page of search results. The likelihood of that person clicking on your website and reaching out for help increases significantly.

This is how we started Simplified SEO Consulting. The founder and CEO of Simplified SEO Consulting is a therapist herself who owns a medium-sized group psychotherapy practice. She found that she quickly grew from having a one-person solo counseling practice to having a very full group practice just by getting to the top of Google.  And, she realized that when her private practice website was at the top of Google, the people calling were no longer just calling to meet with her. Now, they were calling to get into Aspire Counseling. Now, they were happy to meet with any of the amazing, qualified mental health professionals she had hired.

That is when she realized: visibility online matters. People are looking for healthcare providers online. And getting in front of people online can help build their trust in your practice as a whole.

Reaching the Right Audience

Here’s where SEO comes into play. By strategically optimizing your website’s content for relevant keywords and phrases, you increase the chances of your website showing up in search results when potential patients are looking for services you offer. This targeted approach ensures that you’re connecting with the right audience – those actively seeking the solutions you provide.

And from day one, our focus has always been on helping you get in front of the right audience. We spend a lot of time communicating with you about the services you provide and what kind of clients/patients you serve. We want to make sure we understand who you want to reach. Where do they live? What pain points are they expressing? What conditions are you treating? We even want to know what their interests and hobbies might be.  And then we use all of that information to do extensive keyword research and make sure we’re really going to show up for the right terms and appeal to the right clients.

Honestly, we are not interested in getting your website in front of endless people. We want to get you in front of the right people. The ones your business can truly help.

Building Trust and Authority

When patients search online for healthcare services, they’re not just looking for a quick fix; they’re searching for trustworthy professionals who can address their concerns. A well-optimized website with informative and well-structured content can help establish your practice’s credibility and authority in your field. Moreover, by incorporating authoritative backlinks and consistency, you further enhance your reputation.

Local SEO and Healthcare

For healthcare practices with a physical presence, local SEO is an invaluable tool. Consider this: a potential patient in your city is searching for a “pediatrician near me.” If you are a pediatrician and your practice’s website is optimized for local search, there’s a good chance that your information will appear at the top of the results, making it easy for them to find you.

Increasing Patient Engagement

In the digital age, patients are more proactive about their health than ever before. They seek information, ask questions, and expect transparency from healthcare providers. By maintaining an active online presence through engaging content, you’re not only addressing patients’ queries but also keeping them informed and connected to your practice.

Competing in the Evolving Digital Landscape

As the healthcare field evolves, so do the marketing strategies employed by professionals. With more practices recognizing the importance of SEO, the online competition has intensified. SEO is about more than adding a few healthcare SEO keywords into your copy. It now requires a pretty comprehensive approach to getting your website out there. And, it’s essential to adapt to modern marketing techniques to stand out and make your practice discoverable to those who need your expertise.

Graphic of a laptop with analytics and cartoon people working on different parts of it. Want to improve your healthcare SEO? Our services can teach you about how SEO strategy in the healthcare industry is so important.

SEO is no longer about choosing a few random healthcare SEO keywords to add to your page and you’re good to go. In fact, even the process of choosing keywords for health and wellness has gotten more complicated. So yes, SEO might still with identifying some of the most searched health keywords on Google, narrowing that down to the ones actually relevant to your practice (what would YOUR ideal patients be searching), examining how difficult each one is to rank for, and making a keyword list based on that research. But then using that list to inform a truly effective SEO strategy? That is getting a bit more complicated with each passing year, each core algorithm update on Google, and each new medical practice website that is published on the web.

Navigating Healthcare Regulations

While healthcare professionals operate within a regulated environment, this doesn’t mean marketing is off-limits. It’s crucial to align your marketing efforts with ethical guidelines. Adhering to these guidelines ensures that you’re providing accurate information while respecting patient privacy and the ethical standards of the industry.

This means always respecting HIPAA for example. But for many of the private practices we work with, there are additional regulations, codes of ethics, and considerations. For example, many mental health professionals have codes of ethics with much more strict considerations than just HIPAA. Many mental health therapists can’t ask clients for Google Business Profile reviews whereas some other healthcare providers can. All of these things can impact your SEO strategy and need to be considered when you’re choosing how to optimize your website.

The good news is that there are a LOT of different ways to optimize a website. And a comprehensive strategy that will stand the test of time will target several different SEO ranking factors. But if a specific healthcare regulation or ethical principle means that you need to optimize something a little differently than another type of business would, that’s ok. There are plenty of different ways to optimize a website that can still be very effective.

Aligning with Patients’ Needs

SEO isn’t just about ranking higher in search results; it’s about delivering valuable information to patients. By creating content that addresses patients’ concerns and needs, you’re providing them with the information they’re actively seeking. This alignment fosters trust and enhances their overall patient experience.

This is where I like to point out that Google isn’t your enemy. In fact, for the most part, it shares the same goal you do: to share your website with the people who are actually looking for your website. And it does that by trying to show people who are searching the websites that they’ll find most useful. So, if you’re thinking about your ideal client and creating content that will really meet their needs that’s the first step.

Maximizing Online Presence

The goal of SEO isn’t solely to rank higher; it’s to increase your practice’s online visibility. When you’re easily discoverable across various search engine results, you expand your reach and increase your chances of connecting with patients who can benefit from your services.

Data-Driven Decision Making

One of the perks of digital marketing is the ability to collect data and analyze the results of your efforts. By using SEO analytics, you gain insights into what’s working and what needs improvement. This data-driven approach allows you to refine your strategies and make informed decisions.

At Simplified SEO Consulting, we LOVE data. In fact, our team pulls up a data dashboard every single time we’re working on optimizing a website and all of our clients have 24/7 access to a data dashboard.  Data empowers you to make informed decisions when optimizing your website.

Staying Relevant and Up-to-Date

It’s important to note that SEO isn’t a one-time endeavor; it’s an ongoing process. Search engine algorithms evolve, user behaviors change, and staying updated is essential. By adapting to these changes, you ensure that your practice remains relevant and easily discoverable.

However, we’ve found that the most intensive work is typically done in the first 6-12 months. Then, the ongoing work to update your SEO strategy and stay on top of search results is typically a little easier.

Patient Education and Empowerment

Optimizing your content for search engines doesn’t just benefit your practice; it empowers patients. By providing accurate and valuable information, you empower patients to make informed decisions about their health and well-being.

For example, when we’re working on SEO for functional medicine doctors, we’re going to create a lot of relevant content for their website. 

The Ethical Approach to SEO

Integrity is paramount in the healthcare field, and it’s no different when it comes to SEO. While the goal is to improve your online presence, it should be done ethically and transparently. Maintaining your professional values while optimizing for search engines enhances your reputation and builds patient trust.

The truth is that we’ve seen a number of healthcare providers burned by SEO companies that advised them to do unethical things or who just took advantage of small business owners. It’s not uncommon for SEO specialists to engage in unethical (sometimes called “black hat”) SEO practices like buying backlinks, hiding keywords, or engaging in link schemes that actually hurt the website’s SEO in the long term.  And then there are other times where they simply advise or do unethical things because they don’t understand the uniqueness of the healthcare industry. For instance, telling a social worker to put patient reviews on their website or inserting a sentence stating a primary care physician can cure a chronic illness.

It’s important to consider ethics in all aspects of marketing, including SEO. So, whether doing SEO in-house or outsourcing it, please don’t forget to make ethics an important part of the conversation.

Connecting with Patients in Need

Consider the story of Dr. Johnson, a functional medicine practitioner in Nevada who implemented SEO strategies. Dr. Johnson’s expertise in holistic health was hidden behind pages of search results until he optimized his website. Patients who desperately needed his help found him, resulting in transformed lives and thriving health.

Balancing Patient Care and Marketing

Balancing patient care with marketing efforts can be challenging. However, viewing marketing as a means to reach more patients who need your assistance can help strike that balance. Remember, effective marketing ultimately translates into helping more people lead healthier lives.

Success Stories in Healthcare SEO

Functional medicine practices, like Dr. Johnson’s, have witnessed the positive impact of SEO on their patient reach and engagement. By embracing modern marketing strategies, they’ve been able to connect with individuals seeking alternative healthcare solutions.

So, what is SEO and why is it important today?

SEO is a marketing strategy that empowers you to meet your potential patients where they are searching for medical providers in the 21st century: online.  Even if they’re referred by a friend, they’re likely to look you up online. So, it builds trust with a potential patient when they can find you there. SEO is the most consistent long-term way to reach people needing your help and ensure you have a healthy caseload for years to come.

Digital marketing has been around in some form for a while now. But in the last few years, the importance of SEO in digital marketing, particularly in the healthcare industry, has really increased. More and more medical practices are paying attention to search engine marketing (SEM). Google Ads are getting more competitive as you’re now competing with huge companies and we’re hearing more people say that social media advertising isn’t getting them the results they used to see. But there are still great results from people using organic SEO to grow.

Embracing SEO to Reach More Patients/Clients in Your Community

In a field centered around healing and wellness, embracing SEO is a means of extending that care to a broader audience. While your primary goal is to provide quality healthcare services, recognizing the power of SEO enables you to reach those who need your expertise the most. By using SEO strategies, you can build connections, foster trust, and make a lasting impact on the lives of individuals seeking health and healing.

When your ideal client is stressed out and looking for a new medical provider on Google, you need to be at the top of those search results. To do that, you are looking to outsource to a marketing agency that understands SEO for the healthcare industry. More specifically, the digital marketers who understand SEO for medical practices and appreciate the unique work functional medicine doctors offer.

That’s where Simplified SEO Consulting comes in. We’re not like other SEO agencies. We were founded by a private practice owner in the mental health field and are committed to helping small businesses within the healthcare industry. Our team of SEO specialists will simplify the SEO process by walking you step by step through what it takes to get your practice ranking. We understand the important points of SEO. Just as importantly though, we value and appreciate the work you do and will be committed to helping you help more patients. We specialize in working with healthcare practices and we have a special heart for SEO for functional medicine doctors, psychiatrists, and others who recognize the interplay of mental health and physical health. Start today by reaching out and scheduling a consultation with one of our incredible SEO specialists.