Why Does Google Report a 404 Error for a Page That Was Never There?

You're a diligent website owner, dedicated to providing your visitors with the best online experience. One day, you log into your Google Search Console (GSC) to ensure that everything is running smoothly. To your surprise, you spot a mysterious…

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SEO Basics, SEO Tips, SEO Tools

Navigating the SEO Jungle: A Guide to Basic SEO Vocabulary

In the vast and ever-evolving realm of digital marketing, SEO (Search Engine Optimization) stands as a great strategy for boosting online visibility. SEO encompasses a multitude of techniques and strategies so understanding its language is crucial…

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SEO Basics, SEO Tips, SEO Tools

Breaking Down Your Site Audit Report: What to Look For & How to Understand It

Understanding the issues that occur on your site is a vital part of long-term SEO success As your practice evolves on your SEO journey, so will the structure of your site. But, growing pains are often an inescapable part of change. It's essential…

Woman typing on a laptop to create content for her private practice. Improve your Private practice SEO with ways to create content and begin using easy language for users to read without professional jargon.

Content, SEO Basics, SEO Tips

The SEO Pitfall: Navigating Professional Jargon on Your Private Practice Website

Do you struggle with creating terminology that speaks to your ideal client in simple terms to help them understand your content? You probably tend to write your content the way you learned it and want to be sure you use the correct terminology…

Content, SEO Basics, SEO Tips

LinkedIn: Your SEO Secret Tool

In the vast and ever-evolving landscape of social media platforms, LinkedIn stands out as a unique and powerful tool that goes beyond mere networking. While it's commonly known as the go-to platform for professionals seeking job opportunities…

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Content, SEO Basics, SEO Tips

SEO and Storybrand: Compelling Narratives for Higher Search Rankings

In the rapidly evolving world of digital marketing, SEO (Search Engine Optimization) and storytelling have emerged as two pillars of successful brand promotion. While SEO helps improve a website's visibility on search engines, storytelling captivates…

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SEO Basics

How is SEO Used in Healthcare & More Specifically for Functional Medicine Doctors in Private Practice?

In today's digitally driven world, where information is at our fingertips, healthcare providers need to adapt and embrace the power of the internet to reach their patients effectively. This is where Search Engine Optimization (SEO) comes into…

A close up of a text bubble that reads SEO next to pencils and paper airplanes. Learn tips on how to build SEO for therapists and the benefits of SEO for counselors. Learn more about private practice seo today.

SEO Basics, SEO Tips, Websites

Why Being Told Your SEO Sucks Is Actually a Good Thing!

Have you ever received a random email out of the blue from someone telling you how bad your SEO is? Emails like this are common, so you may get them before you have done any SEO. A large number of these are often SEO scams. But, many of our…

Photo of a man typing on a computer with the search bar showing. Learn to effectively create helpful content for your private practice SEO on your website with the help of readability!

SEO Basics, SEO Tips

How Readability in Private Practice Content Impacts SEO Success

Do you struggle to create content that’s easy for users to read when they come to your website? Want to learn how to make sure your content is easy to read and speaks to users who may convert to potential clients? In this post, you’ll discover…

SEO Tips

Overcoming Imposter Syndrome Around Blogging

As a therapist and private practice owner, you might find yourself grappling with imposter syndrome. You have to remember that you possess a wealth of knowledge and expertise honed through years of education and professional experience. And…

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Local SEO, SEO Basics, SEO Tips

Local SEO for Therapists: Attracting Nearby Clients to Your Private Practice

SEO can be a great tool for attracting clients from afar. Such as those from a bigger city such as New York or Los Angeles. But for therapists who want to also serve more local clients, it can be a great way to attract individuals who are living…

SEO Basics, Training

Small Group SEO Intensive: Why I Love Small Group Training

You may or may not have heard about the small group SEO training intensive courses that we hold each semester. As a professor for over a decade on university campuses in Missouri, I absolutely love the support and accountability that learning…

Local SEO

Beat the Heat with our Local SEO Heatmap this Summer

You've heard me talking lately about working smarter. Now, you may notice I'm not saying "not harder". Because we're already working harder! As practice owners, business owners, leaders, parents, caregivers, friends, loved ones...wherever…

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Analytics, Business Tips

Understanding Events in Google Analytics 4 (GA4): Their Importance and Creation

Google Analytics has been a trusted companion for website administrators and marketers for years. With the advent of Google Analytics 4 (GA4), there have been significant changes in how user interactions are tracked, with "Events" being at the…

A top down view of a notebook in front of a laptop that reads “link building”. Learn how to build links to improve SEO for therapists by building backlinks for therapists. Find a guide to earning backlinks to learn more today.

SEO Basics, SEO Tips

What’s the Difference Between a “Follow” Link “No Follow” Link? Does It Make a Difference for My SEO?

In the realm of SEO, there are different kinds of links and backlinks. Not all will benefit you in the same way, but can still help improve your SEO over a longer period of time. To help clarify, today we are going to discuss the difference…

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