


Why Isn’t My Website Showing Up on Google? Understanding Indexing & How to Fix It
Imagine this…You’re a therapist, and you’ve just begun offering a new service for clients. You create a service page with all the essential information and publish it on your website, excited to reach your ideal clients. But when you search…

Breaking Free from Hustle Culture: Redefining Success and Self-Worth For Small Business Owners
I am going to be completely honest here. For as long as I can remember, even in my childhood, my self-worth has been inexorably tied to my productivity. If only I could do more, be more, or accomplish more, would I have done "enough" to be liked,…

The Future of Local SEO: How AI is Impacting Google Business Profiles & Local Search
Local SEO has always been a critical strategy for small businesses looking to attract nearby customers. But with the rise of artificial intelligence, local search is evolving at an unprecedented pace. Google Business Profiles (formerly Google…

The Connection Between Self-Care and Burnout Prevention: My Personal Story
Self-Care in a Chaotic World
I don't know about you, but today's world seems extremely chaotic and stressful to me. There is so much uncertainty I am being faced with right now from all fronts. It seems that I cannot even escape from it at…

What Is a Cornerstone Blog & Why Does It Matter for SEO?
If you’ve been creating content for a while, you probably know that blogs are a key part of a strong SEO strategy. But here’s the thing—not all blogs have the same impact. Some posts answer quick questions, while others serve as the foundation…

The Myth of “Set It and Forget It” SEO: Why SEO is a Continuous Process in 2025
In the world of search engine optimization (SEO), one of the biggest misconceptions is that SEO is a one-and-done task. Many business owners and professionals believe that once their website is optimized, they can sit back and enjoy the benefits…

Can AI Replace SEO? The Role of Human Strategy in a Machine-Learning World
In today’s digital landscape, artificial intelligence (AI) has dramatically changed the way we approach search engine optimization (SEO). AI-powered tools can analyze vast amounts of data, generate content, and automate many aspects of SEO,…

A Therapist’s Guide to Google Analytics: Understanding User Behavior to Improve Your Website Content
As a therapist, your website is often the first introduction potential clients have to your practice. The content you create—whether it’s blog posts, service pages, or other resources—helps them understand who you are and how you can help.…

Why SEO is More Important Than Ever in the Age of AI-Driven Search
The digital landscape is rapidly evolving, and with the rise of AI-driven search engines like Google's Search Generative Experience (SGE) and Bing's AI-powered results, traditional SEO tactics are no longer enough. As AI becomes more sophisticated,…

Why Fixing Broken Links is Crucial for Your SEO and User Experience
Broken links might seem like minor glitches in the grand scheme of a website, but their impact on SEO and user experience can be significant. Understanding what broken links are, how they arise, and why fixing them is essential can help you…

Site Schema for Local SEO: Which Schema Is Most Effective?
Schema markup has emerged as a crucial tool for supporting search engine optimization (SEO), especially for businesses targeting local audiences. Site schema helps search engines understand your website's content better, leading to improved…

How SEO and Social Media Work Together to Boost Your Online Presence
If you've been working on enhancing your online visibility and reaching more clients, you might think that SEO and social media are separate things to tackle. SEO is about ranking on Google, while social media is about engaging with your community.…

Is SEO Dead? The Truth About Search Engine Optimization in 2025
Every few years, someone proclaims that SEO is dead—that search engine optimization is no longer effective or relevant in today’s digital landscape. With the rise of AI-driven search, social media dominance, and evolving Google algorithms,…

Maximizing Impact with Timely Content in Your Marketing Strategy
Timely content captures your audience’s attention by focusing on current events and trends. This article explains what timely content is, its benefits, and how to use it in your marketing strategy.
Key Takeaways
Timely…