About Mary Walker

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Entries by Mary Walker

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The Future of Local SEO: How AI is Impacting Google Business Profiles & Local Search

Local SEO has always been a critical strategy for small businesses looking to attract nearby customers. But with the rise of artificial intelligence, local search is evolving at an unprecedented pace. Google Business Profiles (formerly Google My Business), AI-driven search enhancements, and automated local ranking factors are reshaping how businesses appear in search results. Understanding […]

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The Myth of “Set It and Forget It” SEO: Why SEO is a Continuous Process in 2025

In the world of search engine optimization (SEO), one of the biggest misconceptions is that SEO is a one-and-done task. Many business owners and professionals believe that once their website is optimized, they can sit back and enjoy the benefits indefinitely. However, SEO is not a static process—it’s a continuous strategy that requires regular updates, […]

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Can AI Replace SEO? The Role of Human Strategy in a Machine-Learning World

In today’s digital landscape, artificial intelligence (AI) has dramatically changed the way we approach search engine optimization (SEO). AI-powered tools can analyze vast amounts of data, generate content, and automate many aspects of SEO, making it easier than ever for businesses to optimize their websites. However, as powerful as AI has become, it cannot fully […]

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Why SEO is More Important Than Ever in the Age of AI-Driven Search

The digital landscape is rapidly evolving, and with the rise of AI-driven search engines like Google’s Search Generative Experience (SGE) and Bing’s AI-powered results, traditional SEO tactics are no longer enough. As AI becomes more sophisticated, the way we approach SEO must also adapt. This shift is not something to fear but rather an opportunity […]

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Is SEO Dead? The Truth About Search Engine Optimization in 2025

Every few years, someone proclaims that SEO is dead—that search engine optimization is no longer effective or relevant in today’s digital landscape. With the rise of AI-driven search, social media dominance, and evolving Google algorithms, it’s easy to see why some might think SEO is becoming obsolete. However, the reality is quite the opposite: SEO […]

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Maximizing Impact with Timely Content in Your Marketing Strategy

Timely content captures your audience’s attention by focusing on current events and trends. This article explains what timely content is, its benefits, and how to use it in your marketing strategy. Key Takeaways Timely content enhances engagement and builds brand credibility by tapping into current events and trends. A successful content strategy balances timely and […]

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SEO for Helping Professionals: Why is it Important for Your Website?

Understanding SEO Basics What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the art and science of enhancing your website’s visibility on search engines like Google. By optimizing various elements of your site, you can improve its ranking on search engine results pages (SERPs), making it easier for potential clients to find you. […]

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Simplified SEO Consulting Expands Services to Help You Grow

At Simplified SEO Consulting, our mission has always been to help private practice owners and small businesses thrive online by demystifying search engine optimization. We believe that your success is not only about reaching the top of search rankings—it’s about connecting with the people who need your services most. To meet the evolving needs of […]